![]() ![]() Using data from platforms and stores, the chain wants to be able to better estimate which products and services are popular among customers, allowing Etos to create a new and different private label range. Moreover, the new platform will give Etos access to interesting consumer data. ![]() It is not yet known what precise part of its product range Etos will offer on its new platform.Įtos wants to become more visible through this step, as well as learning the tricks of the online trade from bol.com. Fulfilment from both channels will be dealt with by bol.com. In 2020, the drugstore chain wants to expand its online distribution to bol.com's platform, while continuing its own web shop. "Bol.com is like a new shopping street, one where we also have to be with an Etos store", CEO Saskia Egas Reparaz told local station BNR. With this move, both Ahold Delhaize subsidiaries are looking to strengthen their synergies. Dutch drugstore chain Etos is to start selling through webshop bol.com.
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